Hi there,
Thank you for reaching out — we're glad to hear you’re excited for Broadway Week! The following shows can be purchased online at Broadway Direct: The Lion King, Wicked, Six, Death Becomes Her, MJ, and All Out (depending on availability).
You can purchase these shows by clicking here. If you are interested in purchasing Broadway Week tickets for a show not listed above, please refer to www.nyctourism.com/broadway-week.
Once you have selected your show, please enter the promo code before selecting your desired performance date and time. To do so, click Enter Promo Code in the top left corner of the page above the calendar. Enter code "NYCBW250" to purchase 2 discounted tickets for the total price of 1 retail ticket or enter code "NYCUP250" to purchase better seats at a discounted price of $148.50 per ticket.
When you select your performance date and time, you will see colorful circles at the top of the page, with corresponding prices, including the discounted prices. When you click on a price at the top, available seats at that price will be highlighted on the seat map, and everything else will blur out. If you’re not able to see any Broadway Week seats, there are no tickets with the promotion available for that performance.
The prices that have a slash mark through them are discounted.

After all tickets have been selected, click the blue 'buy tickets' button at the bottom of the screen, to be directed to a page to carefully review your selection. When everything looks correct, you can proceed with checkout where you will be asked for payment and billing information. You will know the process is complete when you receive an order ID that begins with the letter 'T'.
When purchasing tickets please keep the following in mind:
- Performances that are included in the Broadway Week promotion will have a green tag next to the time once the code has been entered
- Not all seats for an eligible performance are a part of the promotion
- You must select each seat you want individually by clicking the circle on the seat map that represents it; hover the mouse over the seat for ticket details
- Once tickets are purchased, the Broadway week promotion cannot be retroactively added
I hope that this helps! Please send us an email at help@broadwaydirect.com if you have any additional questions or concerns. We look forward to seeing you on Broadway soon!